Alice McCall is an exciting, playful brand, using a unique and sophificated style of craftmanship. Alice McCall began her career as a London based stylist, selling one off pieces at markets. Whilst gaining a fan base, she launched her first collection in 2004 at Australian Fashion Week. Since then, Alice McCall has recently dressed stars like Beyonce, Miranda Kerr, Kendal and Kylie Jenner and Katey Perry. Alice McCall is best known for flirty-lace fabrics and playful jumpsuits. My Dress Affair allows you to access to one of Australia's most unique and modern labels.